BT Sport: Another Setanta or a New Premier League Superpower?

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Remember Setanta Sports, the channel that consistently showed Premier League football, without ever securing any of the key fixtures? If you’re an avid football fan, any Premier League fixture is entertainment, but Setanta charged around £10 a month to catch second rate Premier League fixtures. ESPN followed suit after taking over from Setanta and soon met the same fate. BT Sport have now stepped forward and bought ESPN, with the intention of bringing forth a new home for Premier League football; and they’re not just looking like another Setanta.

Key Games

There are several factors that can determine whether or not BT Sport is a good channel to catch Premier League football on. The first is the games that they will be showing. No football game is ever meaningless in the Premier League, but there are some games that will inevitably attract more viewers than others.


With a handsome amount of 18 first-pick Premier League fixtures at BT Sports’ disposal, it is fair to say that some big clashes will be shown on the new channel. In this respect, they are the first sports channel ever in the United Kingdom to pose a direct challenge to the monopoly and supremacy of Sky TV over the biggest Premier League fixtures.

This means that football fans cannot afford to not subscribe to BT Sports. There are alternative ways to watch football via online TV, such as Android powered TV dongles (found at Visopix).

How Many Fixtures Will They Show

It is not all about how many key fixtures a channel will be showing, but also how many fixtures in general it will air.


BT Sports will broadcast 38 Premier League fixtures throughout the season, which works out to an average of one game a week. Considering 18 of these will be top pick fixtures, it is fair to say that the channel is worth the subscription fee (It’s also free for BT Broadband customers).


Of course, whether or not a channel is worth having largely depends on the amount you will have to spend on the subscription package. ESPN was £13 per month for Sky TV viewers. Meanwhile, Sky Sports is a pricey £21 per month – and that’s for their Sky TV customers.

BT have been a lot more generous to their customers, making their BT Sports service freely available to their broadband customers.


If you choose to stay with Sky however, it’ll be £12 per month for regular BT Sports and £15 per month for the HD BT Sports channels.

While it might not yet be a replacement for Sky, BT Sports is most definitely an alternative. In an ideal world, a passionate Premier League football fan will have both BT Sports and Sky Sports, meaning they never miss a kick of the new Premier League season. With so many managerial changes, exciting transfers and the inclusion of goal-line technology, the 2013/14 Premier League Season will be one you won’t want to miss.

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